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He is the master visionary whose dreams have helped to shape and push Hip-Hop, America's most compelling cultural explosion of the 20th century, into the corporate mainstream and the top of the charts. From where does Russell's vision stem? His early realization to conceptualize the fact that Hip-hop's appeal could cut across geographic, ethnic, and class boundaries and that Hip-hop would evolve from it's roots of Deejays, MC's, graffiti and break dancing in the streets of New York into a world wide phenomenon that includes fashion, politics and social manifestation. Russell created business and entertainment franchises Def Jam Records, Def Comedy Jam, Def Poetry Jam and the Phat Farm clothing. BET's Journey's in Black gives Russell the stage to share with you his opinions and philosophies on Hip-hop, fashion and business.

Russell Simmons, the original and eternal hip-hop mogul, is one of the most innovative and influential figures in modern American business and culture. When no one outside of inner-city New York had even heard of hip-hop, Simmons saw the seeds of a global force that would change the way people talk, dress, listen to music, and choose the heroes they hang on their walls. Today, he oversees a sprawling, multimillion-dollar empire of culture-defining businesses in everything from music to fashion, advertising to film, and media to visual art. At the same time he's broadened his interests and influence and pushed hip-hop to new plateaus of power and relevance. Life and Def is a one-of-a-kind tale that interweaves the remarkable journey of Russell Simmons with the story of the culture he's transformed and been transformed by. In his own brash, compelling voice, Simmons chronicles his numerous business successes and occasional failures. He tells the story of the founding of the legendary Def Jam Records, whose roster stretches from original rap icons like L.L. Cool J, Public Enemy, and the Beastie Boys to today's top stars, including Jay-Z and DMX. He traces the launching of Def Comedy Jam, the long-running hit television series that introduced a new generation of black comedic stars to America, from Martin Lawrence and Bill Bellamy to Bernie Mac and Chris Rock. He spins hilarious tales of his adventures in Hollywood, where he's produced hit movies like Eddie Murphy's The Nutty Professor and worked with quirky geniuses like Abel Ferrara. He also tells the story of Phat Farm, the wildly successful pioneering urban clothing label whose origins lay in Russell's longtime fascination withfashion (and fashion models).

Abstract hip hop - Abstract hip hop is a subgenre of alternative hip hop that differs from other hip hop music largely in the content of the lyrics. In stark contrast to gangsta rap, which deals with living in poor urban neighborhoods and real or imagined aspects of gang life, abstract hip hop deals with topics that usually have no association with the hip hop culture.

Alternative hip hop - Alternative hip hop or Underground rap is a style of hip hop music distinguished by beats, samples, and lyrics that differ from the general template of popular commercial hip hop. Positive lyrics are often a hallmark of alternative hip hop, which detract from the materialistic and sexually fueled lyrics of mainstream hip hop.

Hip Hop Tuga - Portuguese hip hop (Hip hop português) mostly known as Hip Hop Tuga is the Portuguese variety of hip hop music, although different because it is mixed with African Music from Lusophone Africa and Reggae. It is often performed by African-Portuguese, descendants of African immigrants that came to Portugal after the independence of the former African colonies.

Hip hop theatre - Hip Hop Theatre came on to the American stage in the late 20th century. Created by trained theatre artists who grew up with, and continue to be influenced by, hip hop music, hip hop theatre often employs the four major tenets of hip hop culture: B-Boying (breakdancing), DeeJaying (spinning records), EmCeeing (rapping/singing), and graffiti art.

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